Faustino Embarks upon new international marketing initiative with a little help from 3* Michelin Chef Eneko AtxaWednesday, June 14th 2017
Riojan brand leader the Faustino Group has always maintained its commitment to working with the very best and the new initiative with talented chef Eneko Atxa, owner of acclaimed, three Michelin starred restaurant Arzurmendi, in Vizcaya (Northern Spain), is no exception.
The new collaboration between these two Spanish innovators is testament to the synergies between them. Food and wine matching are at the heart of this ground breaking project.
The concept: TASTE THE WORLD by Faustino & Eneko Atxa will be launched in Spain, China and the UK over the coming months and will bring together the wines of Faustino with the high-end culinary creations of one of Spain’s hottest chefs.
Marrying the very best of Spanish gastronomy and the local ingredients available in these key international markets with the creativity of Eneko Atxa and the top wines from the Faustino portfolio, TASTE THE WORLD by Faustino & Eneko Atxa aims to excite and inspire.
Following on from the initial launch of this collaboration the Faustino Group will use its knowledge and expertise to develop and create a new wine which will use the culinary know-how and creativity of Eneko Atxa. The wine, designed to shine when matched with good food, will be released towards the end of this year.
Commenting of the launch of this exciting new initiative, Lourdes Martínez Zabala “At Faustino we are constantly striving to improve and attain the very best and for this reason we surround ourselves with the people who can help us achieve this. From the outset we were convinced that Eneko Atxa was a perfect match.”
She continues, “Atxa’s values are embedded in our winemaking philosphy: his respect for the environment, his passion for his land, his unstintinting search for quality and excellence in everything he does and his truly international spirit has inspired us to create TASTE THE WORLD, as it reflects perfectly our devotion to our origins and innovation.”
In addition to the showcase events in the UK, Spain and China the Faustino Group will also benefit from Eneko Atxa’s consultancy in food and wine pairing, recipes and tastings of their products, plus a series of activities aimed at restaurateurs which will promote the values and essence of Eneko Atxa as one of the world’s benchmarks in gastronomy.
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About Eneko Atxa:
Eneko Atxa’s three starred Michelin restaurant is situated on the outskirts of Bilbao. He has been awarded the Premio Nacional de Gastronomía (National Gastronomy Award) since 2015. His establishment was recognised as the Most Sustainable Restaurant in the World in 2014 and this year the by the prestigious magazine ‘Elite Traveler, as the second best restaurant in the world. The same publication chose Eneko Atxa as ‘Best Young Chef of the Year’: an outstanding professional career for a chef that continues to be acclaimed worldwide.
About the Faustino Group:
The Faustino Group has a more than 150 years history of winemaking and is one of Rioja’s most emblematic group of wineries, at both international and domestic level. The company’s philosophy that wine is made in the vineyard, its vocation as an exporter and the strength of its brands, especially those from Bodegas Faustino, need no introduction.
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