Familia Martínez Zabala

Neymar launches his own wine brand and chooses Bodegas Faustino to represent Rioja

Neymar launches his own wine brand and chooses Bodegas Faustino to represent Rioja

Le Prince launches with an initial collection of six wines from different countries, including Chile, Spain and France. The selection was made with the advice of Dirceu Vianna Junior, the first Brazilian to obtain the Master of Wine title, one of the highest international distinctions in the world of wine. The aim is to offer a range capable of appealing both to consumers who are beginning to discover wine and to more experienced enthusiasts.

The choice of Bodegas Faustino arose from a combination of several factors: the winery’s excellence, whose inclusion brings the tradition and character of a family-owned group with more than 160 years of winemaking heritage; the quality of the wine selected by Dirceu; and the emotional connection with one of the most decisive periods of Neymar’s sporting career during his years at FC Barcelona. Now, Neymar will be able to raise a glass with his own brand following his debut for the Brazilian national team on Friday against Scotland.

Bodegas Faustino represents a natural choice for the project thanks to its established reputation as one of the country’s most recognised wineries, having built an international reputation based on the production of wines that combine tradition, innovation and excellence. The iconic Familia Martínez Zabala brand is part of the Top 50 of Drinks International’s ‘Most Admired Brands’ ranking, while the winery located in Oyón (Álava) was recently recognised as “European Winery of the Year” by Wine Enthusiast, one of the sector’s most prestigious international awards. Today, the Faustino brand is present in more than 140 countries and is one of the great ambassadors for Spanish wine around the world. These values of authenticity, quality and international reach fully align with the vision of Le Prince.

The brand, driven by Neymar Jr. and the entrepreneurial vision of his father, Neymar Sr., was recently presented in Brazil during APAS Show 2026, one of the most important events for the food and retail distribution sector in Latin America. It is a project designed to celebrate life’s best moments and bring wine culture closer to younger generations through carefully selected products and an identity genuinely linked to excellence.

About Bodegas Faustino

Bodegas Faustino is the world’s leading Rioja winery, as its iconic Faustino I Gran Reserva is the leading exported wine in Rioja’s most prestigious category and is present in more than 140 countries. Because… THERE ARE FACES YOU NEVER FORGET.

The Faustino brand, owned by Familia Martínez Zabala, continues to strengthen and climb the annual ‘The World's Most Admired Wine Brands’ ranking published by the prestigious British magazine Drinks International.

Each year, drawing on the expertise of four generations of a family passionate about the world of wine and supported by the finest resources, the winery produces wines with almost infinite potential. Every bottle is a masterpiece waiting to be discovered and appreciated by consumers when it is in perfect tasting condition, and all vintages have significant aging potential, making the winery proud to offer one of the widest selections of vintages available for sale.

The fourth generation of the Martínez Zabala family has inaugurated the first Planet 1.0 wine tourism project in collaboration with Foster & Partners. Legado Bodegas FAUSTINO is the legacy of “the 4th generation of Faustino”, in Oyón, Rioja Alavesa. It focuses on the visitor experience, offering an immersive and exclusive universe of experiences centred around wine, vineyards, nature, architecture, culture, gastronomy and sustainability, in a unique proposal that connects all spaces with the vineyards.

www.bodegasfaustino.es
Instagram: @faustinobodegas